Newell Brands is a leading consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. We aspire to delight consumers by lighting up everyday moments.

At a Glance

Our History

More than a century ago, Edgar Newell founded the Newell Manufacturing Company, Inc., a maker of metal curtain rods in upstate New York. Over time, other icons have joined our family of brands, including Sharpie® in 1992; Rubbermaid® and Graco® in 1999; Paper Mate®, Parker® and Waterman® in 2000; and Coleman®, Yankee Candle® and Mr. Coffee® in 2016. While our portfolio has grown over the years, one thing remains the same: we are committed to delighting consumers and bringing leading solutions to our customers. As our company evolves, we strive for operational excellence, drive impactful innovation, keep our customers and consumers at the heart of all we do, leverage our collective strength and talent, and win together as One Newell.

Culture & Values

At Newell Brands, we play to win. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. By committing to the empowerment and engagement of our workforce, embracing inclusion, acting for impact and treating each other with dignity & respect, we can innovate for the future, outperform the competition and delight our customers and consumers every day. Our culture is enabled through our core values which guide all we do and how we win as One Newell.

  • Integrity

  • Teamwork

  • Passion for Winning

  • Ownership

  • Leadership